- Campaign in Colorado | Campaign Communications « The Colorado Ad Campaign
The Colorado Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to video assistance from Ms. Janice Bates.
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| Sept. 17 Monday |
Sept.
18 Tuesday |
Sept.
19* Wednesday |
Sept.
20 partial Thursday |
Sept. 21 Friday |
Sept. 22 Saturday |
Sept. 23 Sunday |
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| PRIORITIES USA
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| Summary | . | . | . | . | . | . |
| Sample: 34 ads (17.0 min.). 7 groups - 13 political ads (7.0 min.): Presidential (10): Obama (3), Romney (4), Crossroads GPS (2), Priorities USA Action (1). ...(5.5 min.) 3rd CD [Tipton-Pace] (1): Pace (1). ...(0.5 min.) 7th CD [Perlmutter-Coors] (2): Perlmutter (2). ...(1.0 min.) |
Sample: 33 ads (17.0 min.). 9 groups - 19 political ads (10.0 min): Presidential (12): Obama (3), Romney (4), American Crossroads (2), Crossroads GPS (2), Priorities USA Action (1). ...(6.5 min.) 3rd CD [Tipton-Pace] (1): Pace (1). ...(0.5 min.) 6th CD [Coffman-Miklosi] (2): Miklosi (2). ...(1.0 min.) 7th CD [Perlmutter-Coors] (4): Perlmutter (2), Coors (1), SEIU COPE (1). ...(2.0 min.) |
Sample: 32 ads (15.75 min.). 11 groups - 18 political ads (9.5 min.): Presidential (8): Obama (2), Romney (1), American Crossroads (2), Crossroads GPS (2), Priorities USA Action (1). ...(4.5 min.) 3rd CD [Tipton-Pace] (2): Pace (2). ...(1.0 min.) 6th DC [Coffman-Miklosi] (1): Miklosi (1). ...(0.5 min.) 7th CD [Perlmutter-Coors] (6): Perlmutter (1), Coors (3), AFSCME PEOPLE (1), SEIU COPE (1). ...(3.0 min.) More (1): COSOS (1). ...(0.5 min.) |
Sample: 16 ads (8.5 min.). 7 groups - 10 political ads (5.5 min): Presidential (6): Obama (2), Romney (2), American Crossroads (1), Crossroads GPS (1). ...(3.5 min.) 3rd CD [Tipton-Pace] (1): Pace (1). ...(0.5 min.) 6th CD [Coffman-Miklosi] (1): Miklosi (1). ...(0.5 min.) 7th CD [Perlmutter-Coors] (2): Perlmutter (1), Coors (1). ...(1.0 min.) |
Sample: 31 ads (16.0 min.). 9 groups - 17 political ads (9.0 min): Presidential (1): Obama (3), Romney (3), American Crossroads (2), Crossroads GPS (2). ...(5.5 min.) 3rd CD [Tipton-Pace] (1): Pace (1). ...(0.5 min.) 6th CD [Coffman-Miklosi] (2): Miklosi (1), NRCC (1). ...(1.0 min.) 7th CD [Perlmutter-Coors] (4): Perlmutter (2), Coors (2). ...(2.0 min.) |
Sample: 28 ads
(14.5 min.). 10 groups - 15 political ads (7.5 min.): Presidential (7): Romney (3), American Crossroads (2), Crossroads GPS (1), Priorities USA Action (1). ...(4.0 min..) 3rd CD [Tipton-Pace] (1): Pace (1). ...(0.5 min.) 6th CD [Coffman-Miklosi] (1): Miklosi (1). ...(0.5 min.) 7th CD [Perlmutter-Coors] (6): Perlmutter (2), Coors (2), AFSCME PEOPLE (1), SEIU COPE (1). ...(3.0 min.) |
Sample Summary Week
of
September 17
Totals for FOX 31 News at 9: Sept. 17, 18, 20, 21 and 22
approx. 4 hours 13 minutes of local news
26 ad breaks
142 ads totaling 73.0 min.
74 political ads (52.1%) totaling 39.0 min. (53.4%)
45 presidential ads (31.7%) totaling 24.5 min. (33.6%)
{Obama 11 (7.5 min.), Romney 16 (8.0 min.), American Crossroads 7 (3.5 min.), Crossroads GPS 8 (4.0 min.), Priorities USA Action 3 (1.5min.)}
29 congressional ads (20.4%) totaling 14.5 min. (19.8%)
3rd CD [Tipton-Pace] - 5 ads totaling 2.5 min.
6th CD [Coffman-Miklosi] - 6 ads totaling 3.0 min.
7th CD [Perlmutter-Coors] 18 ads totaling 9.0 min.
Details
Note: In addition to FOX 31 News at 9, the tapes also included FOX 31 Nightside for quite a few days; for consistency those ads are not shown in the chart/tally and summary above. The Nightside ads are included in the listing below (indented) for informational purposes.
Monday, September 17
starting at 9:00 p.m.:
Ad Break #1: Romney, Hyundai, King Soopers, Crossroads GPS, Audi, Perlmutter for Congress.
Ad Break #2: Obama (1min.), "The Master" [movie], Honda, Pace for Congress, Lexus.
Ad Break #3: WyomingTourism.org (:15), Romney, GO Used Car, Anthem Blue Cross Blue Shield, Obama, WyomingTourism.org (:15).
Ad Break #4: Honda, Romney, Hyundai, Xfinity, Subaru, Perlmutter for Congress.
Ad Break #5: Nissan, Crossroads GPS, Chevy, King Soopers, Volkswagen, Romney.
Ad Break #6: Audi, Priorities USA Action, Goodwill, Franklin D. Azar Attorney, Obama.
Totals:
34 ads totaling 17.0 min.
13 political ads (38.2%) totaling 7.0 min. (41.2%).
10 presidential ads (29.4%) totaling 5.5 min. (32.4%).
Tuesday, September 18
starting at 9:00 p.m.:
Ad Break #1: American Crossroads, Stevinson Toyota, Romney, Miklosi for Congress, SEIU COPE (against Coors), Coors for Congress.
Ad Break #2: Romney, Subaru, Crossroads GPS, Hyundai, Perlmutter for Congress, Obama.
Ad Break #3: King Soopers, Obama (1min.), Stevinson Toyota, Pace for Congress.
Ad Break #4: Chevy, Romney, Xfinity, GO Subaru, Crossroads GPS, Volkswagen.
Ad Break #5: Priorities USA Action, Audi, Obama, Hyundai, Franklin D. Azar Attorney, Perlmutter for Congress.
Ad Break #6: American Crossroads, Subaru, King Soopers, Miklosi for Congress, Romney.
Totals:
33 ads totaling 17.0 min.
19 political ads (57.6%) totaling 10.0 min. (58.8%).
12 presidential ads (36.4%) totaling 6.5 min. (38.2%).
Wednesday, September 19 CBS 4 at 6 p.m.
starting at 6:00 p.m.:
Ad Break #1: Honey Smoked Fish Co. (:15), AFSCME PEOPLE (against Coors), Dodge, Coors for Congress, Bachus & Schauker (:15), Crossroads GPS.
Ad Break #2: Miklosi for Congress, Obama (1min.), Honda, Pace for Congress.
Ad Break #3: Romney, Trane, Ram, American Crossroads.
Ad Break #4: Coors for Congress, Kaiser Permanente, Obama, Nissan, Perlmutter for Congress.
Ad Break #5: Wendy's, Priorities USA Action, ClearChoice, American Crossroads.
Ad Break #6: Crossroads GPS, Honda, Colorado Secretary of State, Pace for Congress.
Ad Break #7: CWA7777, Coors for Congress, GMC, SEIU COPE (against Coors), Health ONE (:15). end
Totals:
32 ads totaling 15.75 min.
18 political ads (56.3%) totaling 9.5 min. (60.3%).
8 presidential ads (25.0%) totaling 4.5 min. (28.6%).
Thursday, September 20
tape starts at 9:34 p.m.: partial
Ad Break #4: Romney, American Crossroads, Ringling Brothers &BB, Miklosi for Congress, Hyundai, Pace for Congress.
Ad Break #5: Crossroads GPS, Volkswagen, Chevy, Coors for Congress, Honda, Obama.
Ad Break #6: Romney, Perlmutter for Congress, Honda, Obama (1min.).
Totals:
16 ads totaling 8.5 min.
10 political ads (62.5%) totaling 5.5 min. (64.7%).
6 presidential ads (37.5%) totaling 3.5 min. (41.2%).
Friday, September 21
starting at 9:00 p.m.:
Ad Break #1: Obama, Stevinson Toyota, Pace for Congress, GO Subaru, Crossroads GPS, Perlmutter for Congress.
Ad Break #2: Romney, Hyundai, American Crossroads, Honda, Coors for Congress.
Ad Break #3: Obama (1min.), Miklosi for Congress, Stevinson Lexus, NRCC (against Miklosi).
Ad Break #4: Obama, GO Subaru, Party City, Crossroads GPS, Hyundai, Romney.
Ad Break #5: Coors for Congress, Honda, Ameristar, American Crossroads, Mercedes-Benz.
Ad Break #6: Chevy, Perlmutter for Congress, Ringling Brothers &BB, Honda, Romney.
Totals:
31 ads totaling 16.0 min.
17 political ads (54.8%) totaling 9.0 min. (56.3%).
10 presidential ads (32.3%) totaling 5.5 min. (34.4%).
Saturday, September 22
starting at 9:20 p.m. (v. likely due to sports; full broadcast somewhat abbreviated):
Ad Break #1: Romney, Chase, Miklosi for Congress, McDonald's, iHeart Radio, Priorities USA Action.
Ad Break #2: Coors for Congress, Papa Murphy's Pizza, American Crossroads, Infiniti, Cheerios, Pace for Congress.
Ad Break #3: Romney, Honda, SEIU COPE (against Coors), Sonic, Perlmutter for Congress.
Ad Break #4: Coors for Congress, Lincoln, Romney, Chase, Crossroads GPS, Cricket.
Ad Break #5: American Crossroads, iHeart Radio, AFSCME PEOPLE (against Coors), Cialis (1min.), Perlmutter for Congress. end 10:07
Totals:
28 ads totaling 14.5 min.
15 political ads (53.6%) totaling 7.5 min (51.7%).
7 presidential ads (25.0%) totaling 3.5 min. (24.1%).
Totals for FOX 31 News at 9: Sept. 17, 18, 20, 21 and 22
approx. 4 hours 13 minutes of local news
26 ad breaks
142 ads totaling 73.0 min.
74 political ads (52.1%) totaling 39.0 min. (53.4%)
45 presidential ads (31.7%) totaling 24.5 min. (33.6%)
{Obama 11 (7.5 min.), Romney 16 (8.0 min.), American Crossroads 7 (3.5 min.), Crossroads GPS 8 (4.0 min.), Priorities USA Action 3 (1.5min.)}
29 congressional ads (20.4%) totaling 14.5 min. (19.8%)
3rd CD [Tipton-Pace] - 5 ads totaling 2.5 min.
6th CD [Coffman-Miklosi] - 6 ads totaling 3.0 min.
7th CD [Perlmutter-Coors] 18 ads totaling 9.0 min.
Details
Note: In addition to FOX 31 News at 9, the tapes also included FOX 31 Nightside for quite a few days; for consistency those ads are not shown in the chart/tally and summary above. The Nightside ads are included in the listing below (indented) for informational purposes.
Monday, September 17
starting at 9:00 p.m.:
Ad Break #1: Romney, Hyundai, King Soopers, Crossroads GPS, Audi, Perlmutter for Congress.
Ad Break #2: Obama (1min.), "The Master" [movie], Honda, Pace for Congress, Lexus.
Ad Break #3: WyomingTourism.org (:15), Romney, GO Used Car, Anthem Blue Cross Blue Shield, Obama, WyomingTourism.org (:15).
Ad Break #4: Honda, Romney, Hyundai, Xfinity, Subaru, Perlmutter for Congress.
Ad Break #5: Nissan, Crossroads GPS, Chevy, King Soopers, Volkswagen, Romney.
Ad Break #6: Audi, Priorities USA Action, Goodwill, Franklin D. Azar Attorney, Obama.
Totals:
34 ads totaling 17.0 min.
13 political ads (38.2%) totaling 7.0 min. (41.2%).
10 presidential ads (29.4%) totaling 5.5 min. (32.4%).
Tuesday, September 18
starting at 9:00 p.m.:
Ad Break #1: American Crossroads, Stevinson Toyota, Romney, Miklosi for Congress, SEIU COPE (against Coors), Coors for Congress.
Ad Break #2: Romney, Subaru, Crossroads GPS, Hyundai, Perlmutter for Congress, Obama.
Ad Break #3: King Soopers, Obama (1min.), Stevinson Toyota, Pace for Congress.
Ad Break #4: Chevy, Romney, Xfinity, GO Subaru, Crossroads GPS, Volkswagen.
Ad Break #5: Priorities USA Action, Audi, Obama, Hyundai, Franklin D. Azar Attorney, Perlmutter for Congress.
Ad Break #6: American Crossroads, Subaru, King Soopers, Miklosi for Congress, Romney.
Totals:
33 ads totaling 17.0 min.
19 political ads (57.6%) totaling 10.0 min. (58.8%).
12 presidential ads (36.4%) totaling 6.5 min. (38.2%).
Wednesday, September 19 CBS 4 at 6 p.m.
starting at 6:00 p.m.:
Ad Break #1: Honey Smoked Fish Co. (:15), AFSCME PEOPLE (against Coors), Dodge, Coors for Congress, Bachus & Schauker (:15), Crossroads GPS.
Ad Break #2: Miklosi for Congress, Obama (1min.), Honda, Pace for Congress.
Ad Break #3: Romney, Trane, Ram, American Crossroads.
Ad Break #4: Coors for Congress, Kaiser Permanente, Obama, Nissan, Perlmutter for Congress.
Ad Break #5: Wendy's, Priorities USA Action, ClearChoice, American Crossroads.
Ad Break #6: Crossroads GPS, Honda, Colorado Secretary of State, Pace for Congress.
Ad Break #7: CWA7777, Coors for Congress, GMC, SEIU COPE (against Coors), Health ONE (:15). end
Totals:
32 ads totaling 15.75 min.
18 political ads (56.3%) totaling 9.5 min. (60.3%).
8 presidential ads (25.0%) totaling 4.5 min. (28.6%).
Thursday, September 20
tape starts at 9:34 p.m.: partial
Ad Break #4: Romney, American Crossroads, Ringling Brothers &BB, Miklosi for Congress, Hyundai, Pace for Congress.
Ad Break #5: Crossroads GPS, Volkswagen, Chevy, Coors for Congress, Honda, Obama.
Ad Break #6: Romney, Perlmutter for Congress, Honda, Obama (1min.).
Totals:
16 ads totaling 8.5 min.
10 political ads (62.5%) totaling 5.5 min. (64.7%).
6 presidential ads (37.5%) totaling 3.5 min. (41.2%).
10:00 p.m. (Nightside):
Ad Break #1: Papa Murphy's Pizza, Obama, Subaru, Sonic, Audi.
Ad Break #2: Volkswagen, Verizon, Infiniti, Perlmutter for Congress, Dodge.
Ad Break #3: Lexus, Party City, GO Subaru, American Crossroads, Honda.
Ad Break #1: Papa Murphy's Pizza, Obama, Subaru, Sonic, Audi.
Ad Break #2: Volkswagen, Verizon, Infiniti, Perlmutter for Congress, Dodge.
Ad Break #3: Lexus, Party City, GO Subaru, American Crossroads, Honda.
Friday, September 21
starting at 9:00 p.m.:
Ad Break #1: Obama, Stevinson Toyota, Pace for Congress, GO Subaru, Crossroads GPS, Perlmutter for Congress.
Ad Break #2: Romney, Hyundai, American Crossroads, Honda, Coors for Congress.
Ad Break #3: Obama (1min.), Miklosi for Congress, Stevinson Lexus, NRCC (against Miklosi).
Ad Break #4: Obama, GO Subaru, Party City, Crossroads GPS, Hyundai, Romney.
Ad Break #5: Coors for Congress, Honda, Ameristar, American Crossroads, Mercedes-Benz.
Ad Break #6: Chevy, Perlmutter for Congress, Ringling Brothers &BB, Honda, Romney.
Totals:
31 ads totaling 16.0 min.
17 political ads (54.8%) totaling 9.0 min. (56.3%).
10 presidential ads (32.3%) totaling 5.5 min. (34.4%).
10:00 p.m. (Nightside):
Ad Break #1: BMW, Obama, Verizon, American Crossroads, Mercedes-Benz.
Ad Break #2: Lincoln, Ameristar, American Family Insurance, Crossroads GPS, Audi.
Ad Break #3: Honda, Obama (1min.), Party City, GO Subaru. end 10:31
Ad Break #1: BMW, Obama, Verizon, American Crossroads, Mercedes-Benz.
Ad Break #2: Lincoln, Ameristar, American Family Insurance, Crossroads GPS, Audi.
Ad Break #3: Honda, Obama (1min.), Party City, GO Subaru. end 10:31
Saturday, September 22
starting at 9:20 p.m. (v. likely due to sports; full broadcast somewhat abbreviated):
Ad Break #1: Romney, Chase, Miklosi for Congress, McDonald's, iHeart Radio, Priorities USA Action.
Ad Break #2: Coors for Congress, Papa Murphy's Pizza, American Crossroads, Infiniti, Cheerios, Pace for Congress.
Ad Break #3: Romney, Honda, SEIU COPE (against Coors), Sonic, Perlmutter for Congress.
Ad Break #4: Coors for Congress, Lincoln, Romney, Chase, Crossroads GPS, Cricket.
Ad Break #5: American Crossroads, iHeart Radio, AFSCME PEOPLE (against Coors), Cialis (1min.), Perlmutter for Congress. end 10:07
Totals:
28 ads totaling 14.5 min.
15 political ads (53.6%) totaling 7.5 min (51.7%).
7 presidential ads (25.0%) totaling 3.5 min. (24.1%).
Copyright © 2012 Eric M.
Appleman/Democracy in
Action. All rights reserved.