The Colorado Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to video assistance from Ms. Janice Bates.

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Sept. 24
Monday		 Sept. 25 partial
Tuesday		 Sept. 26
Wednesday		 Sept. 27
Thursday		 Sept. 28
Friday		 Sept. 29
Saturday		 Sept. 30 partial
Sunday     
The Campaigns and Their Allies [CLICK to link] . . . . . .







OBAMA FOR AMERICA















PRIORITIES USA ACTION








ROMNEY FOR PRESIDENT











AMERICAN CROSSROADS








AMERICANS FOR JOB SECURITY








Summary . . . . . .
Sample: 34 ads (16.92 min.).
8 groups - 16 political ads (8.5 min..):
Presidential (8): Obama (3), Romney (4), American Crossroads (1).  ...(4.5 min.)
6th CD [Coffman-Miklosi] (3): Miklosia (2), NRCC (1).   ...(1.5 min.)
7th CD [Perlmutter-Coors] (5): Coors (2), Perlmutter (2), SEIU COPE (1).  ...(2.5 min.)




Sample: 22 ads (11.0 min.).
9 groups - 13 political ads (6.5 min..):
Presidential (6): Obama (1), Romney (3), American Crossroads (1, Priorities USA Action (1).   ...(3.0 min.)
6th CD [Coffman-Miklosi] (4): Miklosi (2), Dccc (1), NRCC (1).   ...(2.0 min.)  7th CD [Perlmutter-Coors] (3): Perlmutter (2), Coors (1).   ...(1.5 min.)
partial
 		Sample: 36 ads (16.92 min.).
10 groups - 13 political ads (6.5 min..):
Presidential (6): Obama (3), Romney (0), American Crossroads (1), Americans for Job Security (2).   ...(3.0 min.)
6th CD [Coffman-Miklosi (3): Miklosi (1), AFSCME PEOPLE (1), NRCC (1).   ...(1.5 min.)
7th CD [Perlmutter-Coors] (4): Perlmutter (2), Coors (1), SEIU COPE (1).   ...(2.0 min.)

 Sample: 34 ads (17.0 min.).
12 groups - 25 political ads (12.5 min):
Presidential (14): Obama (4), Romney (5), American Crossroads (2), Americans for Job Security (2), Priorities USA Action (1).   ...(7.0 min.)
3rd CD [Tipton-Pace (1): Pace (1).   ...(0.5 min.)
6th CD[Coffman-Miklosi] (4): Miklosi (2), DCCC (1), NRCC (1).   ...(1.5 min.).
7th CD [Perlmutter-Coors (6): Perlmutter (3), Coors (2), AFSCME PEOPLE (1).   ...(3.0 min.)
 		Sample: 35 ads (17.0 min.).
7 groups - 12 political ads (6.0 min.): Presidential (3): Obama (1), Americans for Job Security (2).   ...(1.5 min.)
6th CD [Coffman-Miklosi] (5): Miklosi (1), DCCC (2), NRCC (2).   ...(2.5 min.)
7th CD [Perlmutter-Coors] (4): Perlmutter (2), Coors (2).   ...(2.0 min.)


 Sample: 29 ads (13.0 min.).
10 groups - 12 political ads (7.0 min.):
Presidential (6): Obama (1), Romney (2), Americans for Job Security (2), Priorities USA Action (1).   ...(4.0 min.)
3rd CD [Tipton-Pace] (1): Pace (1).   ...(0.5 min.)
6th CD [Coffman-Miklosi] (2): DCCC (1), NRCC (1).   ...(1.0 min.)
7th CD [Perlmutter-Coors] (3): Perlmutter (1), Coors (1), SEIU COPE (1).   ...(1.5 min.)

 Sample 18 ads (8.42 min.).
7 groups - 7 political ads (4.0 min.):
Presidential (3): Obama (1), Romney (1), Priorities USA Action (1).   ...(2.0 min.)
6th CD [Coffman-Miklosi] (2): Miklosi (1), NRCC (1).   ...(1.0 min.)
7th CD [Perlmutter-Coors] (2): Perlmutter (1), Coors (1).   ...(1.0 min.)
partial
Chart/tally above and summary are for FOX 31 News at 9.
Sample Summary Week of September 24

Totals for FOX 31 News at 9: Sept. 24-30
approx. 5 hours 45 minutes of local news
36 ad breaks
208 ads totaling 100.26 min.
98 political ads (47.1%) totaling 51.0 min. (50.9%)
46 presidential ads (22.1%) totaling 25.0 min. (24.9%)
{Obama 14 (7.5 min.), Romney 15 (9.0 min.), American Crossroads 5 (2.5 min.), Americans for Job Security 8 (4.0 min.), Priorities USA Action 4 (2.0 min.)}
52 congressional ads (25.0%) totaling 26.0 min. (25.9%)
3rd CD [Tipton-Pace] 2 ads totaling 1.0 min.
6th CD [Coffman-Miklosi] 23 ads totaling 11.5 min.
7th CD [Perlmutter-Coors] 27 ads totaling 13.5 min.


Details
Note: In addition to FOX 31 News at 9, the tapes also included FOX 31 Nightside for quite a few days; for consistency those ads are not shown in the chart/tally and summary above.  The Nightside ads are included in the listing below (indented) for informational purposes.
Monday, September 24
starting at 9:00 p.m.:
Ad Break #1: Romney, GMC, "The Master" [movie], Hyundai, Franklin D. Azar (:10), Coors for Congress, Marc Bendinelli Law Firm(:15).
Ad Break #2: Lexus, American Family Insurance, Obama, GO Subaru, Perlmutter for Congress, Miklosi for Congress.
Ad Break #3: NRCC (against Miklosi), Sonic, Sleep Number, Romney, Shortline Hyundai.
Ad Break #4: GMC, Obama, SEIU COPE (against Coors), GO Subaru, Perlmutter for Congress., Franklin D. Azar Attorney.
Ad Break #5: Hyundai, Romney, American Crossroads, Honda, Miklosi for Congress, Chevy.
Ad Break #6: Romney, GMC, Coors for Congress, Obama (1min.).
Totals:
34 ads totaling 16.92 min.
16 political ads (47.1%) totaling 8.5 min. (50.2%).
8 presidential ads (23.5%) totaling 4.5 min. (26.6%).
10:00 p.m. (Nightside):
Ad Break #1: K&G Fashion Superstore (:15), Volkswagen, Mercedes-Benz, American Family Insurance, Lexus, K&G Fashion Superstore (:15).
Ad Break #2: Ford, Obama (1min.), Jeep, GO Subaru.
Ad Break #3: Ameristar, Honda, American Crossroads, Verizon, Audi.


Tuesday, September 25
tape starts at 9:30 p.m.: partial
Ad Break #3: Romney, Honda, Miklosi for Congress, Xcel Energy, NRCC (against Milklosi).
Ad Break #4: Priorities USA Action, GO Subaru, Perlmutter for Congress, American Crossroads, Ameristar, Romney.
Ad Break #5: Honda, Obama, Hyundai, Coors for Congress, Chevy, Romney.
Ad Break #6: Perlmutter for Congress, Nissan, DCCC (against Coffman), Audi, Miklosi for Congress.
Totals:
22 ads totaling 11.0 min.
13 political ads (59.1%) totaling 6.5 min. (59.1%).
6 presidential ads (27.3%) totaling 3.0 min. (27.3%).
10:00 p.m. (Nightside):
Ad Break #1: Ford, Cricket, Volkswagen, DCCC (against Coffman), Audi.
Ad Break #2: Honda, American Crossroads, Infiniti, Verizon, Dodge.
Ad Break #3: Nissan, Ameristar, Sonic (:15), Jeep, Ringling Brothers &BB, BMW.


Wednesday, September 26 
starting at 9:00 p.m.:
Ad Break #1: NRCC (against Miklosi), Franklin D. Azar Attorney (:10), Sleep Number, GO Subaru, Perlmutter for Congress, Marc Bendinelli Law Firm (:15), AFSCME PEOPLE (against Coffman).
Ad Break #2: Honda, Miklosi for Congress, Hyundai, American Family Insurance, Americans for Job Security, Lexus.
Ad Break #3: GMC, Obama, Stevinson Lexus, King Soopers, "The Master" [movie] (:15), Rickenbaugh Volvo (:15).
Ad Break #4: Coors for Congress, Volkswagen, Franklin D. Azar Attorney, Obama, Honda, Americans for Job Security.
Ad Break #5: Audi, Perlmutter for Congress, Nissan, Ameristar, Chevy, American Crossroads.
Ad Break #6: Honda, Obama, GMC, SEIU COPE (against Coors), Hyundai.
Totals:
36 ads totaling 16.92 min.
13 political ads (36.1%) totaling 6.5 min. (38.4%).
6 presidential ads (16.7%) totaling 3.0 min. (18.5%).

10:00 p.m. (Nightside):
Ad Break #1: Honda, Americans for Job Security, Lexus, Lincoln, BMW.
Ad Break #2: Jeep, Ameristar, Volkswagen, Verizon, Infiniti.
Ad Break #3: K&G Fashion Superstore (:15), Honda, Cricket, American Crossroads, GO Subaru, K&G Fashion Superstore (:15).


Thursday, September 27
starting at 9:00 p.m.:
Ad Break #1: Romney, Miklosi for Congress, American Crossroads, Perlmutter for Congress, Stevinson Toyota, Obama.
Ad Break #2: Romney, Coors for Congress, King Soopers, AFSCME PEOPLE (against Coors), "Hotel Transylvania," Obama.
Ad Break #3: Romney, "The Master" [movie], NRCC (against Miklosi), Americans for Job Security, Priorities USA Action.
Ad Break #4: Romney, Volkswagen, Coors for Congress, Chevy, Obama, Perlmutter for Congress.
Ad Break #5: DCCC (against Coffman), GMC, American Crossroads, Hyundai, Miklosi for Congress, Americans for Job Security.
Ad Break #6: Romney, Honda, Perlmutter for Congress, Obama, Pace for Congress.
Totals:
34 ads totaling 17.0 min.
25 political ads (73.5%) totaling 12.5 min. (73.5%).
14 presidential ads (41.2%) totaling 7.0 min. (41.2%).

10:00 p.m. (Nightside):
Ad Break #1: BMW, Cricket, Lincoln, American Family Insurance, Jeep.
Ad Break #2: Volkswagen, Obama, Audi, Americans for Job Security, Mercedes-Benz.
Ad Break #3: Honda, Ford, Lexus, American Crossroads, Infiniti.


Friday, September 28
starting at 9:00 p.m.:
Ad Break #1: Honda, Americans for Job Security, GMC, Sawaya Law Firm, Ameristar, Honda.
Ad Break #2: Obama, Shortline Hyundai, Perlmutter for Congress, Ringling Brothers &BB, King Soopers, NRCC (against Miklosi).
Ad Break #3: Coors for Congress, Audi, Miklosi for Congress, GO Subaru, DCCC (against Coffman).
Ad Break #4: Honda, Progresso, Perlmutter for Congress, Chevy, NRCC (against Miklosi), Volkswagen.
Ad Break #5: Americans for Job Security, TheSharpestRides.com (:15), Ameristar, Rickenbaugh Volvo (:15), Party City, Nissan, SK Energy Shots.
Ad Break #6: Honda, Coors for Congress, Audi, DCCC (against Coffman), Honda.
Totals:
35 ads totaling 17.0 min.
12 political ads (34.3%) totaling 6.0 min. (35.3%).
3 presidential ads (8.6%) totaling 1.5 min. (8.8%).
10:00 p.m. (Nightside):
Ad Break #1: Honda, American Family Insurance, Lexus, NRCC (against Miklosi), Honda.
Ad Break #2: Jeep, Obama, Volkswagen, Verizon, Mercedes-Benz.
Ad Break #3: Lincoln, Ameristar, Infiniti, Ford, Americans for Job Security, Lincoln.  end


Saturday, September 29
starting at 9:44 p.m. (v. likely due to sports; full broadcast somewhat abbreviated):
Ad Break #1: K& G Fashion Superstore (:15), NRCC (against Miklosi), Just for Men Audiostop (:15), iHeart Radio (:15), Romney (1min.), K&G Fashion Superstore (:15).
Ad Break #2: Ford, Obama, Chevy, Perlmutter for Congress, Audi, Priorities USA Action.
Ad Break #3: Infiniti, King Soopers, SEIU COPE (against Coors), Cricket, Americans for Job Security.
Ad Break #4: Romney (1min.), Cricket, Chevy, Big O Tires, Pace for Congress.
Ad Break #5: Suzuki (:15), DCCC (against Coffman), Honda, Americans for Job Security, Sonic, Coors for Congress, Suzuki (:15).  end
Totals:
29 ads totaling 13.0 min.
12 political ads (41.4%) totaling 7.0 min (53.8%).
6 presidential ads (20.7%) totaling 4.0 min. (30.8%).


Sunday, September 30
starting at 9:00 p.m.: partial
Ad Break #1: Lexus, Obama, Scott's Turf Builder, Perlmutter for Congress, Dodge, King Soopers.
Ad Break #2: Romney (1min.), Infiniti, NRCC (against Miklosi), Franklin D. Azar Attorney (:10), Ringling Brothers &BB (:15), Coors for Congress.
Ad Break #3: Miklosi for Congress, Hamburger Helper (:15), Progresso (:15), Sonic, Toyota, Priorities USA Action.
Totals:
18 ads totaling 8.42 min.
7 political ads (38.9%) totaling 4.0 min. (47.5%).
3 presidential ads (16.7%) totaling 2.0 min. (23.8%).



Notes: September 27 is an interesting day for a couple of reasons.  The intensity of political/presidential ads reaches its highest level yet at 73.5% of ads and ad time.  One possibility is that the increase is tied to the upcoming debate on October 3 at the University of Denver.  However, if that were the case one would expect to see high levels on September 28; instead there were relatively few ads from the campaigns themselves on that day.  Also noteworthy on September 27 is the way the Romney ads led off the ad breaks.