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Restore Our Future General Election Ads, 2012

According to the Sunlight Foundation Reporting Group's "Follow the Unlimited Money" (+), Restore Our Future spent the most of any group on independent expenditures opposing President Obama, a total of $88.6 million.  That figure does not include money spent during the busy primary season ($20.8 million against Santorum and $18.7 million against Gingrich, $13.9 million supporting Romney).  Restore Our Future ran a few ads a month from May onwards.  Among the noteworthy ads:

-Two ads from October posited a "new normal" of high unemployment and crushing debt. 

-"Genuinely Cares" featured Sgt. Peter Damon, a double amputee, to show Romney as a person who cares. 

-The closing ad, "Flatline," addressed the economy and warned that "Obama's second term agenda is the same as the first."
[primary ads]

Oct. 30, 2012

"Genuinely Cares"
Oct. 23, 2012

Oct. 23, 2012

"New Normal"
Oct. 4, 2012

Sept. 26, 2012

Sept. 19, 2012

Aug. 20, 2012

"Another Month"
Aug. 14, 2012


July 31, 2012

July 27, 2012

"Doing Fine"
June 20, 2012

"Mother's Day"
May 9, 2012

May 2, 2012