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General
Election Ads,
2012
Restore Our Future General Election Ads, 2012
According to the Sunlight Foundation Reporting Group's
"Follow the Unlimited Money" (+),
Restore Our Future spent the most of any group on independent
expenditures opposing President Obama, a total of $88.6 million.
That figure does not include money spent during the busy primary season
($20.8 million against Santorum and $18.7 million against Gingrich,
$13.9 million supporting Romney). Restore Our Future ran a
few ads a month from May onwards. Among the noteworthy ads:
-Two ads from October posited a "new normal" of high unemployment and crushing debt.
-"Genuinely Cares" featured Sgt. Peter Damon, a double amputee, to show Romney as a person who cares.
-The closing ad, "Flatline," addressed the economy and warned that "Obama's second term agenda is the same as the first."
[primary ads]
-Two ads from October posited a "new normal" of high unemployment and crushing debt.
-"Genuinely Cares" featured Sgt. Peter Damon, a double amputee, to show Romney as a person who cares.
-The closing ad, "Flatline," addressed the economy and warned that "Obama's second term agenda is the same as the first."
[primary ads]
"Flatline" Oct. 30, 2012 |
"Genuinely
Cares"
Oct. 23, 2012 |
"Better" Oct. 23, 2012 |
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"New Normal" Oct. 4, 2012 |
"Kindergarten"
Sept. 26, 2012 |
"Disappearing" Sept. 19, 2012 |
"Debate" Aug. 20, 2012 |
"Another
Month" Aug. 14, 2012 |
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radio |
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"Olympics"
July 31, 2012 |
"Imagine" July 27, 2012 |
"Doing
Fine"
June 20, 2012 |
"Mother's
Day" May 9, 2012 |
"Saved"
May 2, 2012 |